Global Creative spent a while (longer than we’d care to admit, really) thinking about what we are. An agency? A studio? Interactive? Advertisers? Thinkers? Doers? Believers? And, after a while, we came to a conclusion: "What?" is the wrong question. We realized that the real question is "Why?" So, why do we do what we do? We build and create brands because we believe in making things greater than they are. It’s about that simple. We practice the philosophy of Greater Than. We distinguish between good and great. And it shows in everything we do.